Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
BLOG: Worried about the future? 5 tips for building a post-cookie targeting strategy
5 things to consider when you’re building your post-cookie ad targeting strategy
NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma
‘Pioneer’ of contextual targeting, who sold Grapeshot to Oracle, invests in Illuma’s next-generation technology
NEWS: Introducing Illuma Compass™ – scale and relevance in CTV
Fluid audiences, multiple places, one solution – Illuma Compass™
Google says no to identifiers: The future is where context meets behaviour
ItIn a blog post, Google announced it will be leaving identifiers behind once it removes cookies from Chrome in 2022 – and that it would rather everyone else did too.
From keywords to key moments: 5 ways AI-powered contextual is putting brands ahead of the curve
What can agencies learn about context and the influence it can have on a user’s moment-to-moment receptiveness to campaign messaging?
Kantar study shows illuma outperforming traditional brand uplift benchmarks without using personal data
Kantar recently looked into the brand uplift effects of our cookieless ad targeting technology. The results showed illuma significantly outperforming industry benchmarks in areas including Online Ad Awareness and Brand Affinity, without using personal data. Kantar’s...
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