by Editorial team | Oct 17, 2024 | audience targeting, contextual, cookieless, digital advertising, news
[London, 15/10/2024] illuma, the leading contextual-AI firm, today announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences...
by Editorial team | Aug 20, 2024 | audience targeting, contextual, cookieless, digital advertising, news, Publishers
[London, 20/08/2024] Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a...
by Editorial team | Aug 13, 2024 | audience targeting, brand suitability, contextual, Contextual accuracy, cookieless, digital advertising, news
The illuma team is delighted to announce a ground-breaking new partnership with News UK, marking a significant advancement in the accuracy of contextual tagging and brand safety. News UK has launched a new tool, Nucleus Narr(ai)te, which applies illuma’s AI, enhanced...
by Ryan McBride | Apr 29, 2024 | contextual, cookieless, digital advertising, google
Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statementcites delays reconciling feedback from the industry, regulators and developers, and we can all imagine the work involved in moving from 99% availability to total...
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