Traditional keyword targeting limits the scale and performance of your campaign, and can be prone to inaccuracy.
illuma Precision™ combines the scale and speed of Machine Learning with the intelligence and accuracy of human correction, using a brand of AI called human in the loop (HITL).
Human-level contextual accuracy, at scale
Traditional keyword targeting limits the scale and performance of your campaign, and can be prone to inaccuracy.
illuma Precision™ combines the scale and speed of Machine Learning with the intelligence and accuracy of human correction, using a brand of AI called human in the loop (HITL).
Supercharge your campaign with 700+ highly relevant categories
illuma Precision™ finds near-identical matches to a humanly classified piece of content, scaled across millions of pages or videos, significantly increasing contextual accuracy.
illuma’s HITL contextual targeting covers more than 700 Precision categories across web and CTV – greatly enhancing campaign granularity, and therefore, performance.
Powerful audience insights
Use illuma insights to get precise detail on the granular contexts that the audience is engaging with.
Achieve accuracy, relevance and reach in your campaign
By expanding into the contexts that are proven to be working for your campaign, illuma delivers scale without losing audience relevance.