Blog

Keep up with the latest news and views from the illuma team.

We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.

Building trust with Contextual AI: inside December19’s media strategy

Building trust with Contextual AI: inside December19’s media strategy

We sat down with Sam Griffith, Head of Digital at independent media agency December19, to explore how their partnership with illuma is supporting their client goals. To kick things off, can you tell us a bit about your role and about December19 as an agency? Sam: I'm...

Contextual-AI company illuma joins Network Advertising Initiative

Contextual-AI company illuma joins Network Advertising Initiative

illuma – the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials.

Adtech Trends to Watch in 2025 – From the illuma Team

Adtech Trends to Watch in 2025 – From the illuma Team

From the great cookie turn-around to brand safety concerns and a rush towards CTV, it’s been another year of high-speed developments in the world of adtech. The illuma team reflects on what’s to come in 2025. Wieger Holvoet Senior...