Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
Building trust with Contextual AI: inside December19’s media strategy
We sat down with Sam Griffith, Head of Digital at independent media agency December19, to explore how their partnership with illuma is supporting their client goals. To kick things off, can you tell us a bit about your role and about December19 as an agency? Sam: I'm...
Contextual-AI company illuma joins Network Advertising Initiative
illuma – the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials.
Tackling contextual advertising challenges; a conversation with Charlie Celino from News UK
News UK's Charlie Celino spoke to Jez Walters at Media Makers Meet about the publisher's new AI-powered content categoriser, Nucleus Narr(ai)te, and how it's re-shaping their approach to brand safety. Many publishers are losing ad revenue as their content is wrongly...
Adtech Trends to Watch in 2025 – From the illuma Team
From the great cookie turn-around to brand safety concerns and a rush towards CTV, it’s been another year of high-speed developments in the world of adtech. The illuma team reflects on what’s to come in 2025. Wieger Holvoet Senior...
illuma appoints former-Oracle executive Ryan McBride to lead strategy and business development
Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States.Ryan formerly led business development at Grapeshot and went on to be VP of Product...
illuma partners with PubMatic to enhance seasonal holiday campaigns with contextual-AI
illuma, the leading contextual-AI firm, today announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season.PubMatic buyers looking to enhance reach across their audiences this season can now...