Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
Contextual-AI company illuma joins Network Advertising Initiative
illuma – the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials.
Tackling contextual advertising challenges; a conversation with Charlie Celino from News UK
Many publishers are losing ad revenue as their content is wrongly blacklisted as misinformation, inflammatory, or inappropriate, making it almost impossible to monetise. However, emerging AI-driven technology is providing brand advertisers with greater confidence in...
Adtech Trends to Watch in 2025 – From the illuma Team
From the great cookie turn-around to brand safety concerns and a rush towards CTV, it’s been another year of high-speed developments in the world of adtech. The illuma team reflects on what’s to come in 2025. Wieger Holvoet Senior...
Illuma appoints former-Oracle executive Ryan McBride to lead strategy and business development
Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of Product...
illuma partners with PubMatic to enhance seasonal holiday campaigns with contextual-AI
illuma, the leading contextual-AI firm, today announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences this season can now...
illuma’s AI-powered contextual tools are now available through Amazon Publisher Services’ Connections Marketplace
Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps....