Yiu Lu, Head of Data and Technology: “There is an ongoing challenge for advertising to accurately target contextual categories without losing the ability to significantly scale. At illuma, we are able to overcome such challenges thanks to our proprietary categorisation engine which combines human intelligence and deep learning.”
Sonia Pham, Head of Product: “With curated marketplaces exploding this year, I can see traders looking at ways to better manage their campaigns in these spaces – especially given the limitations around cookies and inventory. The most effective strategies will ensure campaigns can scale, perform and also remain compliant.”
David Evans, EMEA Sales Director: “Traders will need decisioning technology that can identify the most performant ad impressions without the need for teams to be consumed by manual optimisations.”
Allison Hartnett, Senior Director Client Success: “With such a high number of CTV apps, platforms and devices, marketers will be challenged to find the best way to reach their audiences whilst also managing frequency across the different supply sources.”
