by Editorial team | Jun 20, 2019 | audience targeting
As they launched, workplace pension provider NEST, they faced the challenge of scaling their customer base from the ground up having not done any marketing at scale, therefore, having little knowledge about their target audience and how they were likely to engage with...
by Editorial team | May 28, 2019 | contextual, data analysis, data insights
Lightbulb Moments is a new series of insights from our data analysis team. Lightbulb Moments takes a look at topics that are tightly related but do not necessarily have a natural connection. Exploring these relationships allows illuma to identify other active mindsets...
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