by Editorial team | Jun 23, 2019 | brand advertising, contextual, digital advertising, direct response
Digital advertising budgets now exceed the amount spent on offline channels and brands are turning to digital advertising as a means to increase brand awareness as well as drive new business, according to Gartner. Furthermore, reach is now the primary reason why...
by Editorial team | Jun 20, 2019 | audience targeting
As they launched, workplace pension provider NEST, they faced the challenge of scaling their customer base from the ground up having not done any marketing at scale, therefore, having little knowledge about their target audience and how they were likely to engage with...
by Editorial team | May 28, 2019 | contextual, data analysis, data insights
Lightbulb Moments is a new series of insights from our data analysis team. Lightbulb Moments takes a look at topics that are tightly related but do not necessarily have a natural connection. Exploring these relationships allows illuma to identify other active mindsets...
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