Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
illuma partners with PubMatic to enhance seasonal holiday campaigns with contextual-AI
[London, 15/10/2024] illuma, the leading contextual-AI firm, today announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences...
illuma’s AI-powered contextual tools are now available through Amazon Publisher Services’ Connections Marketplace
[London, 20/08/2024] Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a...
News UK and illuma partner to boost contextual accuracy for targeting and brand safety
In a major publishing innovation, illuma’s AI is able to deep-read News UK content and create publisher-specific classifications, opening up more brand-safe opportunities for advertisers
Cookies or no cookies, the industry is now moving in a new direction
Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statementcites delays reconciling feedback from the industry, regulators and developers, and we can all imagine the work involved in moving from 99% availability to total...
No cookies, no plan? 5 things to remember as you test new targeting strategies
Third-party cookies are on their way out, but if you look at recent advertising data, you’d be hard-pressed to know it - cookies were still being used in more than 78% of US programmatic ad spend in Q3 last year, according to a report. Although cookies are being...
Illuma appoints former-Oracle executive Ryan McBride to lead strategy and business development
Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of Product...
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