by Peter Mason | Feb 27, 2024 | contextual, cookieless, digital advertising, google
Third-party cookies are on their way out, but if you look at recent advertising data, you’d be hard-pressed to know it – cookies were still being used in more than 78% of US programmatic ad spend in Q3 last year, according to a report. Although cookies are being...
by Editorial team | Nov 16, 2023 | contextual, new hire, news, Uncategorized
Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of Product...
by Editorial team | Oct 10, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
by Editorial team | Oct 5, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
by Editorial team | Aug 3, 2023 | audience targeting, contextual, cookieless, Uncategorized
Cookies are out, and contextual is back in – and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have...
by Editorial team | Apr 5, 2023 | contextual, cross-platform, CTV
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance...
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