by Editorial team | Oct 10, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
by Editorial team | Oct 5, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
by Editorial team | Aug 3, 2023 | audience targeting, contextual, cookieless, Uncategorized
Cookies are out, and contextual is back in – and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have...
by Editorial team | Mar 24, 2023 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about...
by Editorial team | Mar 23, 2023 | audience targeting, Contextual accuracy, cookieless
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
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