by Editorial team | Oct 10, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
by Editorial team | Oct 5, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
by Editorial team | Apr 5, 2023 | contextual, cross-platform, CTV
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance...
by Emily Bamber | Feb 9, 2022 | contextual, cross-platform, CTV, data insights
* Online audiences move fluidly between platforms yet targeting remains largely disconnected and siloed – until now * Illuma Compass™ moves between the open web and CTV in real time, allowing brands to monitor and respond to live content consumption across platforms *...
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