by Editorial team | Oct 10, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
by Editorial team | Oct 5, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
by Editorial team | Apr 5, 2023 | contextual, cross-platform, CTV
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance...
by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
by Editorial team | Nov 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, travel
As travel brands look towards the peak booking season, finding holidaymakers in a planning mindset will be crucial to campaign success ✈️ Illuma’s unique contextual insights enable brands to identify the contexts producing the best engagement or awareness, and then...
by Editorial team | Sep 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, World Cup
The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season ?️. The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more audiences than ever are...
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