by Editorial team | Sep 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, World Cup
The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season ?️. The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more audiences than ever are...
by Emily Bamber | Jul 28, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising
As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology. illuma’s Seasonal Segments™...
by Editorial team | Jun 29, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this. While Google’s will they/won’t they plotline has gone on for a few...
by Editorial team | Jun 14, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
If you’re worried about how to target ads without using cookies, you’re not alone – a recent survey by Digiday showed that 71% of agencies and brands are concerned about the future, and three-quarters believe they stand to lose in the post-cookie world. But with...
by Emily Bamber | Feb 9, 2022 | contextual, cross-platform, CTV, data insights
* Online audiences move fluidly between platforms yet targeting remains largely disconnected and siloed – until now * Illuma Compass™ moves between the open web and CTV in real time, allowing brands to monitor and respond to live content consumption across platforms *...
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