by Peter Mason | Feb 27, 2024 | contextual, cookieless, digital advertising, google
Third-party cookies are on their way out, but if you look at recent advertising data, you’d be hard-pressed to know it – cookies were still being used in more than 78% of US programmatic ad spend in Q3 last year, according to a report. Although cookies are being...
by Editorial team | Mar 24, 2023 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about...
by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
by Editorial team | Nov 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, travel
As travel brands look towards the peak booking season, finding holidaymakers in a planning mindset will be crucial to campaign success ✈️ Illuma’s unique contextual insights enable brands to identify the contexts producing the best engagement or awareness, and then...
by Editorial team | Sep 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, World Cup
The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season ?️. The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more audiences than ever are...
by Emily Bamber | Jul 28, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising
As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology. illuma’s Seasonal Segments™...
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