by Editorial team | Jun 29, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this. While Google’s will they/won’t they plotline has gone on for a few...
by Editorial team | Jun 14, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
If you’re worried about how to target ads without using cookies, you’re not alone – a recent survey by Digiday showed that 71% of agencies and brands are concerned about the future, and three-quarters believe they stand to lose in the post-cookie world. But with...
by Emily Bamber | Mar 28, 2022 | contextual, data insights, data privacy, digital advertising, GDPR
John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data...
by Editorial team | Jun 23, 2019 | brand advertising, contextual, digital advertising, direct response
Digital advertising budgets now exceed the amount spent on offline channels and brands are turning to digital advertising as a means to increase brand awareness as well as drive new business, according to Gartner. Furthermore, reach is now the primary reason why...
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