by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
by Editorial team | Jun 29, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this. While Google’s will they/won’t they plotline has gone on for a few...
by Editorial team | Jun 14, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
If you’re worried about how to target ads without using cookies, you’re not alone – a recent survey by Digiday showed that 71% of agencies and brands are concerned about the future, and three-quarters believe they stand to lose in the post-cookie world. But with...
by Emily Bamber | Mar 28, 2022 | contextual, data insights, data privacy, digital advertising, GDPR
John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data...
by Editorial team | Jun 27, 2019 | data privacy, GDPR
Last week (20 June), following an investigation into the use of consumer data across the ad tech industry, the ICO published a report that serves as a warning to the industry. The bottom line: stop flouting the rules. Information Commissioner, Elizabeth Denham, made...
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