by Ryan McBride | Apr 29, 2024 | contextual, cookieless, digital advertising, google
Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statementcites delays reconciling feedback from the industry, regulators and developers, and we can all imagine the work involved in moving from 99% availability to total...
by Peter Mason | Feb 27, 2024 | contextual, cookieless, digital advertising, google
Third-party cookies are on their way out, but if you look at recent advertising data, you’d be hard-pressed to know it – cookies were still being used in more than 78% of US programmatic ad spend in Q3 last year, according to a report. Although cookies are being...
by Editorial team | Mar 5, 2021 | contextual, floc, google, online identity
It’s been a tough week for those developing third-party cookie replacements. In a blog post, Google announced it will be leaving identifiers behind once it removes cookies from Chrome in 2022 – and that it would rather everyone else did too. In the post Google’s...
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