Expand first-party audiences with illuma’s contextual AI
illuma Peers™ is a white-label product designed for data solutions providers to expand their first-party audiences and find similar new, relevant users for each campaign.
Using context to find real-time lookalikes
Scale your audience reach and relevance with our privacy-friendly lookalike technology.
Bespoke audience expansion
Our partner technology acts as a bespoke audience expansion tool for each and every audience being targeted.
Unique scale, available on every campaign
Offer traders a unique way to scale up your audience with context. illuma Peers™ can be surfaced in all major DSPs.
Audiences change constantly
Audiences aren’t static. After a campaign goes live, hundreds of different factors can influence exactly who is the right audience for that brand
Live contextual modelling
The trouble is, those factors are unpredictable – the only way you can respond to them is in real time. illuma Peers™ lets you do just that
Intelligently scale your audiences with context
Move ahead of your competition by using Illuma’s AI to contextually model your audiences in real time.
How it works
Learn from your audience
As soon as a campaign is live, illuma Peers™ goes to work learning about the content your audience is engaging with
Expand to find lookalike Audience Peers
Our machine-learning models act on these live signals and expand without using cookies to find real-time lookalikes, or Audience Peers; new people with similar interests, viewing similar content. This brings scale, relevance and performance to every campaign.
Keep adding value
Once you’ve delivered an audience, you can expand your role and add more value to your clients with post-campaign insights.
A strategic partner from start to finish
illuma Peers™ gives you a unique opportunity to contextually expand every audience, increasing campaign scale and relevance at the same time. Your clients benefit, and you increase the revenue you earn from each audience.
Audiences change constantly
Audiences aren’t static. After a campaign goes live, hundreds of different factors can influence exactly who is the right audience for that brand.
Live contextual modelling
The trouble is, those factors are unpredictable – the only way you can respond to them is in real time. illuma Peers™ lets you do just that.
Intelligently scale your audiences with context
Move ahead of your competition by using illuma’s AI to contextually model your audiences in real time.
Using context to find real-time lookalikes
Scale your audience reach and relevance with our privacy-friendly lookalike technology.
Bespoke audience expansion
Our partner technology acts as a bespoke audience expansion tool for each and every audience being targeted.
Unique scale, available on every campaign
Offer traders a unique way to scale up your audience with context. illuma Peers™ can be surfaced in all major DSPs.
How it works
Learn from your audience
As soon as a campaign is live, illuma Peers™ goes to work learning about the content your audience is engaging with.
Expand to find lookalike Audience Peers
Our machine-learning models act on these live signals and expand without using cookies to find real-time lookalikes, or Audience Peers; new people with similar interests, viewing similar content. This brings scale, relevance and performance to every campaign.
Keep adding value
Once you’ve delivered an audience, you can expand your role and add more value to your clients with post-campaign insights.
A strategic partner from start to finish
illuma Peers™ gives you a unique opportunity to contextually expand every audience, increasing campaign scale and relevance at the same time. Your clients benefit, and you increase the revenue you earn from each audience.