What illuma does

illuma is an AI company whose advanced contextual technology is used by brands and agencies to boost the results of digital ad campaigns across the web and CTV, providing scalable and performant targeting without using third-party cookies.

Meanwhile, media owners and platforms use illuma’s AI to categorize their inventory for commercial activation, enhancing both accuracy and engagement.

illuma’s suite of advanced contextual tools includes:

illuma Reacts™ a dynamic contextual recommendation engine which can optimize towards campaign outcomes, or scale based on the live content consumption patterns of addressable audiences.

illuma Precision™ a human-trained content categorizer, which brings superior accuracy to both targeting and avoidance.

illuma was founded in 2015 by industry experts and academics, and has offices in New York and London.