Harness the power
of Contextual-AI
illuma is contextual technology with an intelligent difference.
illuma uses Contextual-AI to create solutions for enterprise. Its real-time scaling technology is used by brands and agencies to boost the results of digital advertising campaigns.
Meanwhile, broadcasters, publishers and online platforms use illuma to organise, classify and categorise their inventory for commercial activation.
The illuma advantage
For Brands and Agencies
Boost your digital ad campaigns with illuma’s privacy-friendly tools – performant, scalable alternatives to third-party cookies.
For Publishers
Enhance contextual accuracy, improve the user experience and unlock revenues with live campaign optimisation.
For Platforms and Partners
Extend first-party audiences, optimise towards client KPIs and target quality content with pinpoint accuracy.
Who we work with
illuma is one of the greatest contextual providers we have ever worked with, and we have seen strong results from their contextual segments. Customer support is also excellent - always ready to help and assist.
Given the changes in the media landscape and a new preoccupation about targeting relevant users without cookies, after extensive research we came across illuma. When we tested illuma lines at JOLT Digital, the results were outstanding, driving 51% of the total DSP conversions.
illuma's advanced contextual segments have quickly become the best performing lines in our campaigns. illuma works with our in-house Copilot optimisation, making the activation very straightforward. Its reactive contextual technology is proving to be a great solution for the coming cookieless world.
Insights
Scale and addressability in CTV –
they’re happening thanks to Contextual-AI
By Wieger Holvoet, programmatic technical lead, Dentsu
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Find out more>
In the news
The AI Journal: What does Agentic AI mean for programmatic advertising?
23 May, 2025
EXPERT OPINION: How live optimisation and agentic decisioning are driving accuracy and outcomes in online advertising, by Dr Yu Liu.
ExchangeWire: illuma now available to publishers via Amazon Publisher Services Connections Marketplace
20 August, 2024
NEWS: Online publishers can now access illuma’s monetisation and categorisation tools in a few simple steps.
New Digital Age: News UK [The Times, The Sunday Times, The Sun, talkSPORT] partners with illuma
08 August 2024
NEWS: New product, Nucleus Narr(ai)te, delivers superior contextual accuracy for targeting and brand safety using illuma’s AI.
Get started with illuma
Find out how our contextual AI can work for you.