Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
illuma’s AI-powered contextual tools are now available through Amazon Publisher Services’ Connections Marketplace
Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps....
News UK and illuma partner to boost contextual accuracy for targeting and brand safety
The illuma team is delighted to announce a ground-breaking new partnership with News UK, marking a significant advancement in the accuracy of contextual tagging and brand safety. News UK has launched a new tool, Nucleus Narr(ai)te, which applies illuma’s AI, enhanced...
Cookies or no cookies, the industry is now moving in a new direction
Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statement cites delays reconciling feedback from the industry, regulators and developers, and we can all imagine the work involved in moving from 99% availability to...
No cookies, no plan? 5 things to remember as you test new targeting strategies
Third-party cookies are on their way out, but if you look at recent advertising data, you’d be hard-pressed to know it – cookies were still being used in more than 78% of US programmatic ad spend in Q3 last year, according to a report. Although cookies are being...
Yes – you can use your audience data in CTV
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire: Scale and...