Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
Contextual targeting: Why keywords are no longer… key
Planners thinking ahead to future campaigns, are advised to think beyond keywords. Contextual AI will enable to reach new audiences in unexpected places.
Top 5 Trends for Agency Traders in 2023
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
Travel campaigns: Escape the crowds with Illuma
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
Winning with the FIFA World Cup ?⚽
Stay one step ahead of the game with Illuma’s contextual segment
A segment for each season ☀️☔ ❄️
As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology. illuma’s Seasonal Segments™...
Cookies or no cookies, contextual has a higher purpose
The decline of cookies is an opportunity to do things better, says illuma's EMEA sales director, David Evans. There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to...
Get started with illuma
Find out how our Contextual-AI can work for you.