Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
Contextual targeting: Why keywords are no longer… key
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about...
Top 5 Trends for Agency Traders in 2023
As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
Travel campaigns: Escape the crowds with Illuma
As travel brands look towards the peak booking season, finding holidaymakers in a planning mindset will be crucial to campaign success ✈️ Illuma’s unique contextual insights enable brands to identify the contexts producing the best engagement or awareness, and then...
Travel campaigns: Escape the crowds with Illuma
As travel brands look towards the peak booking season, finding holidaymakers in a planning mindset will be crucial to campaign success ✈️ Illuma’s unique contextual insights enable brands to identify the contexts producing the best engagement or awareness, and then...
Winning with the FIFA World Cup ?⚽
The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season ?️. The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more audiences...
A segment for each season ☀️☔ ❄️
As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology. illuma’s Seasonal Segments™...