Blog

The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season ?️.  The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more audiences...

As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology.  illuma’s Seasonal Segments™...

There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this.   While Google’s will they/won’t they plotline has gone on for a...