by Editorial team | Nov 16, 2023 | contextual, new hire, news, Uncategorized
Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of Product...
by Editorial team | Oct 10, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
by Editorial team | Oct 5, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
by Editorial team | Aug 3, 2023 | audience targeting, contextual, cookieless, Uncategorized
Cookies are out, and contextual is back in – and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have...
by Editorial team | Feb 28, 2021 | Uncategorized
Sportswear ads against sport content; airlines against travel content – for years, ‘traditional’ contextual targeting has been seen as a reliable and brand-safe way to find campaign audiences without using personal data. But as our understanding of context and its...
by Editorial team | Jun 7, 2020 | Uncategorized
Kantar recently looked into the brand uplift effects of our cookieless ad targeting technology. The results showed illuma significantly outperforming industry benchmarks in areas including Online Ad Awareness and Brand Affinity, without using personal data. Kantar’s...
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