by admin-esys | Aug 20, 2024 | Uncategorized
Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps....
by admin-esys | Aug 13, 2024 | Uncategorized
The illuma team is delighted to announce a ground-breaking new partnership with News UK, marking a significant advancement in the accuracy of contextual tagging and brand safety. News UK has launched a new tool, Nucleus Narr(ai)te, which applies illuma’s AI, enhanced...
by admin-esys | Apr 29, 2024 | Uncategorized
Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statement cites delays reconciling feedback from the industry, regulators and developers, and we can all imagine the work involved in moving from 99% availability to...
by admin-esys | Feb 27, 2024 | Uncategorized
Third-party cookies are on their way out, but if you look at recent advertising data, you’d be hard-pressed to know it – cookies were still being used in more than 78% of US programmatic ad spend in Q3 last year, according to a report. Although cookies are being...
by admin-esys | Oct 10, 2023 | Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
by admin-esys | Oct 5, 2023 | Uncategorized
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire: Scale and...
