by admin-esys | Apr 29, 2024 | Uncategorized
Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statement cites delays reconciling feedback from the industry, regulators and developers, and we can all imagine the work involved in moving from 99% availability to...
by admin-esys | Feb 27, 2024 | Uncategorized
Third-party cookies are on their way out, but if you look at recent advertising data, you’d be hard-pressed to know it – cookies were still being used in more than 78% of US programmatic ad spend in Q3 last year, according to a report. Although cookies are being...
by admin-esys | Oct 10, 2023 | Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
by admin-esys | Oct 5, 2023 | Uncategorized
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire: Scale and...
by admin-esys | Aug 3, 2023 | Uncategorized
Cookies are out, and contextual is back in – and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have become...
by admin-esys | Apr 5, 2023 | Uncategorized
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance alongside...
