illuma is an AI company whose contextual technology is used by brands and agencies to drive outcomes across their programmatic campaigns on the open web and CTV.

Meanwhile, media owners and platforms use illuma’s AI to categorize their inventory for commercial activation, enhancing both accuracy and engagement.

illuma’s suite of AI tools includes:

• illuma Reacts™ an agentic recommendation engine which optimizes towards campaign outcomes, or scales based on the live content consumption patterns of addressable audiences.
• illuma Precision™ a human-trained content categorizer, which brings superior accuracy to both targeting and brand safety.