illuma is an AI company whose advanced contextual technology is used by brands and agencies to boost the results of digital ad campaigns across the web and CTV, providing scalable and performant targeting without using third-party cookies.

Meanwhile, media owners and platforms use illuma’s AI to categorise their inventory for commercial activation, enhancing both accuracy and engagement.

illuma’s suite of advanced contextual tools includes:

• illuma Reacts™ a dynamic contextual recommendation engine which can optimise towards campaign outcomes, or scale based on the live content consumption patterns of addressable audiences. 
• illuma Precision™ a human-trained content categoriser, which brings superior accuracy to both targeting and avoidance.