Always learning
illuma Reacts™ is an agentic AI system designed to continuously improve campaign performance by learning from the live environments where advertising works best.
As campaigns run, illuma Reacts™ analyses engagement signals, media characteristics and performance patterns to determine which environments are delivering the strongest results.
The system then expands advertising into similar environments across the open web, apps and CTV, dynamically scaling campaigns into the contexts most likely to drive engagement.
Rather than relying on fixed targeting assumptions, Reacts creates a living decision system that adapts to real-world media consumption in real time.
How illuma Reacts™
helps you
Reach relevant new audiences
Expand campaigns contextually, reaching relevant new users, across platforms, at scale. illuma Reacts™ works during live campaigns, analysing the live contextual patterns and first-party engagements which are driving results on the open web. It then scales out across platforms to find similar high-performing content and relevant audiences, without using personal data.
Increase reach and revenue
Reach users in the right moments across your published inventory by identifying, modelling and expanding campaigns based on live contextual signals. illuma Reacts™ keeps pace with audience interests as they change during live campaigns, drawing on emotion, sentiment, keywords, metadata and live content consumption patterns; optimising for increased revenues. Reacts can be activated in direct or programmatic plans.
Unlock the supply fixed deals are leaving behind
Drive performance at scale by extending your first party data sets, using illuma Reacts™ to model the interests of known users in real time, bringing relevant scale to every campaign. Or extend campaign distribution channels by finding relevant inventory optimised towards client campaign KPIs.
Key capabilities
Autonomous campaign
expansion
Identifies and scales into high-performing environments in real time.
Continuous performance learning
Adapts campaigns dynamically based on live engagement signals.
Cross-channel intelligence
Operates across the open web, apps and Connected Television.
Privacy-first reach
Delivers campaign performance without relying on cookies or identifiers.