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5 things contextual advertising does which cookies never did

5 things contextual advertising does which cookies never did

by emberpr | May 12, 2026 | Uncategorized

Third-party tracking cookies were the foundation of programmatic advertising for nearly three decades, but post-GDPR, their influence and dominance have been declining in the face of privacy concerns. For many advertisers and media owners, the crumbling of the...
Building trust with Contextual AI: inside December19’s media strategy

Building trust with Contextual AI: inside December19’s media strategy

by Imogen Crowther | Oct 22, 2025 | Uncategorized

We sat down with Sam Griffith, Head of Digital at independent media agency December19, to explore how their partnership with illuma is supporting their client goals. To kick things off, can you tell us a bit about your role and about December19 as an agency? Sam:...
Contextual-AI company illuma joins Network Advertising Initiative

Contextual-AI company illuma joins Network Advertising Initiative

by Imogen Crowther | Oct 1, 2025 | Uncategorized

illuma – the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first...
  • 5 things contextual advertising does which cookies never did
  • Building trust with Contextual AI: inside December19’s media strategy
  • Contextual-AI company illuma joins Network Advertising Initiative
  • Tackling contextual advertising challenges; a conversation with Charlie Celino from News UK
  • Adtech Trends to Watch in 2025 – From the illuma Team

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