by Rebecca | Feb 27, 2024 | illuma views, News
illuma views Navigating post-cookie targeting: 5 key principles 27.02.2024 Read time: 4mins Back to insights Article by: Peter Mason Peter Mason is the CEO and Co-Founder of illuma. Third-party cookies are on their way out, but if you look at recent advertising data,...
by Rebecca | Oct 10, 2023 | illuma views, News
How brands can use first-party data in CTV 10.10.2023 Read time: 4mins Back to insights Article by: Rosa Almarza For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of...
