by Rebecca | Aug 13, 2024 | illuma news, News
News UK partners with illuma to boost ad accuracy 13.08.2024 Read time: 4mins Back to insights The illuma team is delighted to announce a ground-breaking new partnership with News UK, marking a significant advancement in the accuracy of contextual tagging and brand...
by Rebecca | Apr 21, 2024 | illuma explores, News
illuma explores Cookies or no cookies, the industry is now moving in a new direction 21.04.2024 Read time: 4mins Back to insights Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statement cites delays reconciling...
by Rebecca | Aug 21, 2024 | illuma news, News
illuma news illuma brings contextual-AI to Amazon's APS marketplace 21.08.2024 Read time: 4mins Back to insights Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace,...
by Rebecca | Feb 27, 2024 | illuma views, News
illuma views Navigating post-cookie targeting: 5 key principles 27.02.2024 Read time: 4mins Back to insights Article by: Peter Mason Peter Mason is the CEO and Co-Founder of illuma. Third-party cookies are on their way out, but if you look at recent advertising data,...
by Rebecca | Oct 10, 2023 | illuma views, News
How brands can use first-party data in CTV 10.10.2023 Read time: 4mins Back to insights Article by: Rosa Almarza For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of...
